DA-Davao info officers explore social media for sharing agri-innovations

Thirty-one information officers and science communicators from the Departments of Agriculture (DA) and Science and Technology (DOST) in Region XI, Philippines, were equipped with skills on how to promote agricultural technologies, particularly biotechnology, on social media during the training Storytelling Agri Innovations through Social Media held on 17 August 2017 at The Pinnacle Hotel and Suites, Davao City.

social media biotech training Davao
Participants of the social media training during an exercise.

ISAAA’s social media managers Ms. Clement Dionglay and Ms. Kristine Tome served as resource persons on maximizing engagement through Facebook and Twitter, creating a social media plan, developing infographics, measuring and maximizing impact, and social media risk communication. The activity included exercises on planning and implementation of a social media campaign.

The training was spearheaded by ISAAA, the Southeast Asian Regional Center for Graduate Study and Research in Agriculture – Biotechnology Information Center (SEARCA BIC), and DA-Regional Field Office XI.