The social media campaign, Know the Science, aims to encourage people to be discerning about biotech crops by understanding the science behind them through major social media platforms namely: Facebook, Twitter, and Instagram. By highlighting this message, consumers are being urged to be more critical about what is “natural” and “organic.”
The campaign also uses scientific and evidence-based leverage of biotech crops through studies published on its safety, and actual and potential benefits. It also highlights the personal stories and experiences of people who adopt (farmers, consumers) or develop (scientists) biotech crops.
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