Message or narrative frames (or key messages or story lines grouped together in support of a particular message) in biotechnology more often than not pertain to agriculture and food production, or medicine. Both messages and narrative frames (that of agricultural production and medicine) suggests the linearity in a way biotechnology is currently viewed by the public. Such narratives may contain metaphors and frames that play an important role in the communication of science, and have direct impact on public opinion, and eventually, government policy. Such entrenched metaphors and frames can likewise contribute to the misunderstanding of the science itself.
The fifth Policy Brief, which is based on a recent study conducted by Dr. Maria Monina Cecilia A. Villena (Program Head of SEARCA’s Knowledge Management Department), explores how the public makes sense of message frames used by the government when disseminating information about genetic modification or biotechnology. It also explores the public’s (specifically, farmer leaders and traders) personal constructs about the science, and how these aid them when participating in societal discourse about GM crops.
Substantially, results of the study suggest that although biotechnology adoption is seen as a major element in the promotion of Philippine agricultural development, the communication gap may be well placed in the numerous communication channels and networks involved in the numerous advocacy efforts. Hence, future science communication efforts need to be based on a systematic and empirical understanding of the audience’s values, knowledge, and attitudes in relation to the respective interpersonal and social contexts.